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A day's plan is in the morning, and a year's plan is in the spring. Before the Spring Festival, many auto parts enterprises held annual summary planning meetings one after another. Paying attention to macroeconomic trends, forecasting changes in industry demand and planning for their own development plans have become the theme of these annual meetings as usual. When sorting out the contents of the annual meeting of these enterprises, we found that, unlike the fanatical expansion of production capacity and upgrading of scale in previous years, this year's enterprises pay more attention to how to seek better development in the micro growth market. Adjustment, management, quality and efficiency have become the key words of this year's annual meeting.
Looking for new opportunities without thinking
'In 2011, the sales output value of China's auto parts has exceeded 2 trillion yuan, and will maintain a growth rate of more than 20% in the next few years. It is estimated that the scale output value of China's auto parts industry will reach 2.5 trillion yuan by 2015.' At the 2012 China Auto Parts Annual Conference held recently, Dong Yang, Executive Vice President and Secretary General of the China Association of Automobile Manufacturers, said. However, 2012 is still a difficult year for most of China's local auto parts enterprises. Under the general environment of slowing market growth, the income differentiation of enterprises is obvious. Due to the continuous downturn in the commercial vehicle market, many parts enterprises supporting commercial vehicle enterprises have suffered losses. Some enterprises' net profits have declined significantly, and the market share of some self owned brand vehicle enterprises has declined, which has also affected the market performance of their parts suppliers. However, a few leading enterprises seized the opportunity to merge and reorganize and achieved leapfrog development.
This year, when the growth expectation of the auto industry is still generally low, most auto parts enterprises are cautious and optimistic about the sales growth in the next year at the annual meeting. Instead of overemphasizing the sales target in the next year, they focus more on the improvement of operation quality and the growth of market share. At the annual meeting of most enterprises, it was emphasized that we should practice our internal skills hard and seek benefits from cost control and lean management while adjusting and optimizing the product structure.
How to jointly resist the cold winter of the market in the current 'micro growth' environment? Yuchai has chosen to create professional advantages in market segmentation and product segmentation. At its marketing conference in 2013, the establishment of 10 major special projects will become its goal to improve its business service ability
It is an important platform to innovate product quality, improve market share and establish a strong brand. Fu'ao has stepped up to seek opportunities in new markets. At its annual meeting, it was proposed to develop from truck products to sedan products, and from supporting mainly for FAW Group to external markets.
Dongfeng Auto Parts Co., Ltd., whose performance has declined significantly in the past year, proposed to enhance the competitiveness of the whole industrial chain while adjusting the product and market structure. Weng Yunzhong, general manager of Dongfeng Parts Company, said at the 2013 supplier conference that he would further improve the manufacturing technology level and quality assurance capability to meet the value needs of OEMs and customers; Further improve the product delivery assurance capability, and synchronize the development, production and supply with the OEMs; Further improve emergency service and rapid response capability, and improve customer satisfaction; Further enhance product cost competitiveness and jointly build a 'competitive supply chain system'.
Quality becomes the focus of enterprises
'After the competition of cost and price, China's auto parts industry will face the competition of product quality in the future. In the future market pattern, whoever has good product quality will occupy a large market share.' Zhao Guoqing, Vice President of Great Wall Motor Co., Ltd., made a prediction on the development of the industry last year. In fact, since 2008, many auto parts enterprises have felt the strictness of suppliers' quality and quality requirements imposed by a group of independent automobile enterprises such as Great Wall and Geely. Some auto parts enterprises that cannot keep up with the development demand of the whole vehicle have been eliminated.
poverty gives rise to the desire for change. At this year's annual meeting, it has become the consensus of local auto parts enterprises to improve product quality and technology upgrading. At the 2013 business conference, Weichai showed its 51 scientific and technological achievements in a high profile, showing its product technical strength in five major sectors: power system, transmission system, hydraulic system, propulsion system and new energy power system.
Hainachuan put forward the idea of 'enhancing the operation ability, integration ability, financing ability, R&D ability, manufacturing ability, comprehensive supporting ability, international operation and management ability, strategic control ability, soft power of party building culture, and achieving connotative growth'.
